What we do
By 2042 the U.S. will be a minority-majority country. Are you prepared?
Today’s more diverse and more connected consumer expects a meaningful and trustworthy relationship with companies and organizations. This means that companies and organizations must create emotional connections and reach today’s consumer in culturally-relevant ways to establish their brands as brands of preference.
To create meaningful brand experiences, we provide a full-complement of services for companies and organization, and can scale them based on need and budget.
We also help brands prepare for success in the market with our Latino Readiness Assessment.
Strategic Planning
We align our communication objectives to your business objectives to help you reach your business goals. We always begin with a plan that includes research and key insights.
Latino Readiness Assessment
How prepared is your business or organization to service the Latino market? This program is specifically designed for brands who are seeking strategic guidance on how to begin or had previous poor results.
Culturally-Relevant Creative
We go well beyond simple translations and rather we “trans-create” your brand and messaging to be culturally-relevant to today’s diverse consumer using key insights and more than 20 years of experience.
Advertising
From traditional to non-traditional advertising, we provide a wide range of options based on your needs and budget, and deliver using our media planning and media buying capabilities.
Digital & Interactive
Digital is not a department, it is a mindset, and it permeates into everything we do. Why? Because Latinos and multicultural consumers are more connected than any other demographic.
Social Media
We provide bi-lingual social media management, content development, as well as engagement strategies and community building across established and emerging social media channels.
Public Relations
Being a trustworthy brand is not bought, it’s earned. Our public relations capabilities go from press release development and media coverage to crisis communication and reputation management.
Events & Promotions
Research shows Latinos and diverse consumers place more trust and affinity on brands who are active parts of their communities and celebrate their cultures with them.
About Us
Camelo Communication is an independent, Hispanic-owned marketing agency with offices in Orlando, Florida and Hartford, Connecticut. Our specialty is strategic and culturally-relevant communication to Hispanic and multicultural audiences that drives business results.
We not only help general market brands profitably reach the new American consumer, but we also help them prepare for success with our Latino Readiness Assessment.
Camelo Communication was founded by Wilson Camelo, an award-winning, nationally-known and respected marketer who has successfully helped clients in multiple industries achieve business success in the Hispanic and multicultural markets.
We serve numerous industries including healthcare, financial services, travel & tourism, retail, legal, higher education, non-profits and government.
Our Industries
WHO WE ARE
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Wilson Camelo
President
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Stella Laguado
Vice President
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Martha Bermudez
Brand Director
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Ricki Fairley
African American Market Strategist
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Daniel Lopez
Digital Marketing Director
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Mercedes Sanchez
Public Relations
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Vanessa Alarcon
Brand Marketing Manager
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Ashley King
Brand Marketing Manager
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Oscar Arango
Brand Marketing Executive
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Simon Cadavid
SEO Manager & Social Media Strategist
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Daniel Alvarez
Digital Marketing Coordinator
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Juan Esteban Lodoño
Senior Creative Design Artist
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Alexander Suarez
Senior Creative Design Artist
Blog
COVID-19 Vaccination Can Become the New Health Disparity for Communities of Color
The fact that COVID-19 has disproportionately impacted communities of color has been widely reported. And, as the viru
5 Ways 2021 Will be the Year of Multicultural Marketing
Years from now, we will look back at 2020 as a seminal year marked by events that brought on permanent changes to the advert
The Advertising and Marketing Industry Has a Diversity Problem
By Wilson Camelo, President and Chief Marketing Officer At a time when racial disparities are at the forefront, it’s ne
Coronavirus Pandemic Reveals Brands With Effective Hispanic Marketing
Which brands have an established Hispanic marketing capability is quickly becoming evident during the Coronavirus (COVID-19)
Sunday’s Big Game, the Most Latino One Ever?
Although soccer is still king among Hispanics in the U.S. and worldwide, the other fútbol is the focus for many Hispanics
Marketing Predictions for 2019: Are you ready for success?
Marketing in 2019 will see the continued rise of user-generated content over media or corporate content, Instagram expansion
5 Reasons to Stop What you’re Doing and Book a Trip to St. Augustine NOW!
Whenever we think of the word ‘travel’, most people instantly picture themselves in cities like New York, California or M
Here’s why a digital marketing strategy can’t ignore the growing Hispanic population
When it comes to marketing and advertising, budgets have been shifting toward digital platforms at the expense of traditional
Hispanic Marketing, a diversity overview
Tacos or rice and beans? Understanding local flavor is crucial when marketing to diverse groups of Hispanics A Connecticut s
How to grow your business with the lucrative Hispanic market
There is no secret the Hispanic market continues to grow both in population and in economic impact. With more than 57 million
BEYOND TRANS-LATION ‘Trans-creation’ marketing connects messages to different cultures
It was in 2012 that McDonald’s aired a TV commercial in English that struck a chord with many Hispanic Americans, called
Building long-lasting relationships with journalists.
Building a relationship with a reporter is imperative. It all begins with understanding the journalist and the media ou
Yes, You Do Have a Hispanic Marketing Budget
Have you said any of these lines or one similar following a pitch by an agency or Spanish-language media executive? "I don't
Hispanic health marketing means more than translating messages
NOTE: Blog Post Appears on the Adams & Knight Health Insights Blog The explosive growth of the Hispanic market in the la
Fish Where The Fish Are
I went out fishing recently as I love to do when I can find time. But, no matter how much I spent on my gear and how
Digital marketing can’t ignore CT’s growing Hispanic population
When it comes to marketing and advertising, the clear trend is budgets shifting toward digital platforms at the expense of tr
Get in touch
Florida
2200 Winter Springs Blvd
Suite # 106 – 254
Oviedo, FL 32765
T (407) 335-0472
Email: info@camelocommunication.com
Connecticut
175 Capital Blvd., 4th Floor
Rocky Hill, Connecticut, 06067,
Email: info@camelocommunication.com
Massachusetts
T (617) 701-6330