There is no secret the Hispanic market continues to grow both in population and in economic impact. With more than 57 million Hispanics in the U.S. and a purchasing power of nearly $2 trillion, the U.S. Hispanic market is a force to be reckoned with.
Yet, many companies and organizations are barely focused on the Hispanic market, and many still are yet to put it on the radar.
The time to begin or to get serious about the Hispanic market is now. Whites in the U.S. will be the minority by 2042. Minority births now outnumber White births.
The way to effectively connect with the Hispanic market is not via translations. Hispanic culture plays a significant role in purchase and consumption decisions, and those insights must be part of marketing messages, advertising and outreach strategies to this important demographic. Focusing on language via translations does not account for Hispanic cultural insights and while they may “reach” Hispanics, they will not “connect” with them.
The secret is transcreating your brand and messages.
We invite you to learn more about how to effectively market to and succeed in the Hispanic market at the upcoming Hispanic Marketing Forums in Tampa Sept. 11, Orlando Sept. 12 and Hartford, CT, Sept. 20.
You will learn best practices, and the tools, tips and techniques for success in the Hispanic market. For brands that are yet to outreach to Hispanics or don’t know where to begin, the forum will cover how to be Latino market ready.
Join us. To register, please visit www.HispanicMarketingForum.com.