AdAge just released its 11th Hispanic Fact Pack, a 44-page guide about marketers, ad spending, demographic change and how Hispanics use digital media, and showed Hispanic media spending continuing to outpace general market spending.
Specifically, Hispanic media spending increased 8.1% to $83 billion compared to a modest increase of 0.9% in U.S. measured media spending.
The top 50 Hispanic marketers collectively increased their spending by 14% while the top spender, Proctor & Gamble, increased its Hispanic marketing spending by 39%.
In addition, revenues for Hispanic marketing agencies increased to $597 million, a 5.7% increase.
Read more and download the 11th Hispanic Fact Pack