Government & Public Sector

You Serve Everyone. Your Marketing Should Too.

Government agencies face a challenge that is unique in marketing. You're not trying to attract a target demographic. You're responsible for reaching all constituents across languages, cultures, literacy levels, and communities. That means your general market campaign is never enough on its own. We help government agencies close that gap. With campaigns that reach every community you serve, in the languages they speak, with messages built on cultural understanding rather than assumption.

Our Experience

We understand how government works. The approval processes. The compliance requirements. The collaborative nature of working within a public agency communications structure. The accountability that comes with spending public dollars.

We are an approved Connecticut state vendor with an established contract on the DAS Master Agreement, already vetted, credentialed, and ready to work from day one. That institutional knowledge is not something we need to develop. We already have it.

We Know How to Reach Every Community.

Our government work spans public awareness campaigns, civic participation initiatives, workforce development outreach, agricultural programs, behavioral health campaigns, and multilingual community engagement. We've worked at the state, municipal, and county level, reaching Hispanic, Black, and general market audiences with campaigns that drive real participation and measurable outcomes.

In Florida, we conduct activations and community events for the Florida Department of Health's HIV awareness campaign, reaching Hispanic, Black, and West Indian populations — the communities most impacted by HIV in the state.

Led by a 20-year U.S. Air Force veteran who advised four-star generals on strategic communications, we bring military-grade discipline to every government engagement. Clear objectives. Defined deliverables. Transparent reporting. And a team that understands what it means to serve the public.

Accessibility is a Requirement. For Us, It's Second Nature.

Government agencies are mandated to meet ADA and WCAG accessibility standards across all public-facing communications and digital properties. We don't treat accessibility as a compliance checkbox. We build it into everything we create — campaigns, websites, digital assets, and materials — from the start. We currently manage web accessibility for two Connecticut state agency websites, ensuring they meet current WCAG standards and remain compliant as content evolves. For government clients where accessibility is a procurement requirement, we already have the experience, the processes, and the track record to deliver.

Clients We've Served

Featured Work

Connecticut Census 2020

Getting an accurate census count requires reaching everyone — including communities that have historically been undercounted. Hard-to-reach populations. Immigrant families. Communities with deep-seated distrust of government.

For the Connecticut Census 2020 campaign, we developed outreach specifically targeting Hispanic communities across the state, addressing barriers of distrust, language, and fear with culturally relevant messaging built on community trust rather than government authority. Getting the count right matters. It determines federal funding, representation, and resources for communities that need them most.

Bureau of Rehabilitation Services

Connecticut is home to over 308,000 individuals with disabilities and less than 45% are employed. BRS set out to change that with a campaign that needed to reach individuals with disabilities, their families, and Connecticut employers simultaneously.

We developed a bilingual outreach campaign that made the case for vocational rehabilitation with clarity and cultural relevance. The result was a 250% increase in individuals with disabilities entering the workforce through BRS programs.

Florida Department of Public Health

Florida has one of the highest HIV prevalence rates in the U.S., with over 135,000 people living with HIV. Florida’s West Indian and Hispanic communities are disproportionately affected. Working with our agency partners at Evok Advertising, we conduct activations throughout the state to bring the important message of HIV testing to multicultural communities.

Every constituent deserves to be reached. Let's make sure yours are.

GET IN TOUCH

Let’s Start a Conversation

Florida Office

2200 Winter Springs Blvd, Suite 106-254
Oviedo, FL 32765
(407) 335-0472

Connecticut Office

175 Capital Blvd, 4th Floor
Rocky Hill, CT 06067
(860) 952-2114

info@camelocommunication.com