Changing Behavior Is the Hardest Thing in Marketing. We Do It Every Day.

Awareness, clicks or impressions aren't enough in public health and behavioral health marketing. It's changed behavior. People getting tested. Seeking treatment. Changing habits. Ending stigma. And in communities where language and cultural barriers lead to distrust and fuel stigma, generic campaigns don't just underperform. They fail entirely.

We've spent decades developing public health campaigns that move people to action across mental health, behavioral health, substance use, HIV prevention, tobacco, vaccines, and more. In multiple languages. For general market audiences and for the communities most impacted by health disparities.

We don't just reach audiences. We connect with them by meeting them where they are, speaking their language — literally and culturally — and earning their trust.

 
 

Our Experience

We've served as the strategic and creative partner for statewide and national public health campaigns — from opioid stigma reduction and mental health awareness to vaccination outreach and tobacco prevention.

Our work spans campaign development, media planning and buying, community engagement, digital strategy, content creation, and evaluation. Every campaign we build is rooted in behavioral science, cultural insight, and a deep understanding of the communities we're trying to reach.

Whether it's a bilingual anti-stigma campaign, a statewide behavioral health initiative, or a community-level outreach program, we bring the cultural fluency and strategic rigor to move people from awareness to action.

 

Clients We've Served

logo-end-stigma
logotri-city-mentalhealth
logoct-deptofpublic-health
Florida Health
logo-get-vaccinated
logoctdmhas
logo-health-collective
logocatalystct

Featured Work

 
End Stigma CT

Only one in five people who need treatment for opioid use disorder actually receive it — and stigma is one of the most significant barriers. End Stigma CT, a collaboration between 19 health departments in New Haven County, set out to change that.

Camelo led the development of the 'It Started With' campaign — built on a simple but powerful insight from stakeholder research: stigma begins to dissolve when people understand how addiction can begin. Not as a moral failure, but through relatable human experiences — a sports injury, chronic pain, the loss of a loved one.

The fully bilingual campaign ran across digital, social media, TV, radio, billboards, and buses. It generated over 80 million impressions — exceeding goals by more than 120% — and drove more than 155,000 visitors to the campaign website. Earned media added 18 million additional impressions. Post-campaign research showed 84% of those who saw the campaign responded Very Positively or Positively, and 81% said they learned something from it.

 

End Stigma CT

Only one in five people who need treatment for opioid use disorder actually receive it — and stigma is one of the most significant barriers. End Stigma CT, a collaboration between 21 towns and 4 health departments in New Haven County, set out to change that.

Camelo led the development of the 'It Started With' campaign — built on a simple but powerful insight from stakeholder research: stigma begins to dissolve when people understand how addiction can begin. Not as a moral failure, but through relatable human experiences — a sports injury, chronic pain, the loss of a loved one.

The fully bilingual campaign ran across digital, social media, TV, radio, billboards, and buses. It generated over 80 million impressions — exceeding goals by more than 120% — and drove more than 155,000 visitors to the campaign website. Earned media added 18 million additional impressions. Post-campaign research showed 84% of those who saw the campaign responded Very Positively or Positively, and 81% said they learned something from it.

 
 
 

Tri-City Mental Health

Tri-City Mental Health serves the Pomona Valley in Southern California — a majority-Hispanic community where mental health stigma and language barriers create real obstacles to care.

Our digital campaign delivered results that significantly outpaced industry benchmarks: an 89% increase in daily clicks, 9,301 engaged users, and a 25.1% engagement rate — more than double the industry average. The Together for Change support group initiative generated 48 direct applications from community members seeking connection and care.

Behavior change is hard. The right strategy makes it possible.

logo-daydream
Strategic Partner

To strengthen our capabilities in public and behavioral health, we’ve partnered with Daydream Communications, an award-winning, woman-owned agency that specializes in behavioral health and public health marketing. Together, we bring complementary strengths — our multicultural marketing expertise and their deep specialization in public health strategy — to deliver campaigns that reach every community and drive real change.

Our joint work includes End Stigma CT, Tri-City Mental Health, the DMHAS “Be in the Know” campaign, and Get Vaccinated CT.

 

Ready to move your community to action?

Contact Us →
 

GET IN TOUCH

Let’s Start a Conversation

Florida Office

2200 Winter Springs Blvd, Suite 106-254
Oviedo, FL 32765
(407) 335-0472

Connecticut Office

175 Capital Blvd, 4th Floor
Rocky Hill, CT 06067
(860) 952-2114

info@camelocommunication.com

How Can We Help?

    WE will be in touch with you shortly.