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Hispanic-owned multicultural marketing agency to lead strategic communications, public relations, and marketing for one of Florida's most influential business organizations
ORLANDO, Fla. — April 2026 —
Camelo Communication, an independent agency specializing in helping brands connect with general and multicultural markets, was selected as the marketing communications agency of record for the Hispanic Chamber of Commerce of Metro Orlando following a competitive review process.
Under the engagement, Camelo Communication will provide full-service marketing and communications support, including strategic consulting, public relations, media relations, event marketing, newsletter production, website management, and leadership positioning for the Chamber
and its President & CEO, Pedro Turushina.
The Hispanic Chamber of Commerce of Metro Orlando, founded in 1993, represents more than 2,500 members and serves as the leading voice of Hispanic business in Central Florida. The Chamber has been recognized as one of the top-ranked chambers in the region and holds certified status from the Florida Association of Chamber Professionals. Its programs include the Hispanic Young Entrepreneur Leadership Academy, the annual Supplier Development Matchmaking Expo, the CEO Series, and international executive mission trips.
The selection marks a reunion of sorts. Camelo Communication previously served as the Chamber's agency in 2018, helping introduce new leadership and elevate the organization's visibility in the Orlando market. The agency returns at a moment of significant momentum for both the Chamber and the Hispanic business community it represents.
Orlando ranks #1 nationally for Hispanic entrepreneurship, with more than 19% of area businesses Hispanic-owned. The Hispanic population in the Orlando metro area exceeds 1.2 million — 37% of the region — making Central Florida one of the most dynamic Hispanic business markets in the country.
This engagement is personal for us. We're a Hispanic-owned agency born from the same community the Chamber serves. Our job is to make sure that when regional and national media cover Hispanic entrepreneurship and economic development, they call the Hispanic Chamber first — and to help the Chamber grow in membership, sponsorships, and national stature."
Camelo Communication is a full-service multicultural marketing agency with offices in Orlando, Florida and Rocky Hill, Connecticut. The agency specializes in marketing for mission-driven organizations across healthcare, government, public health, agriculture, financial services, and social impact sectors. Founded in 2013 by Wilson Camelo, a 20-year U.S. Air Force veteran, the agency serves in multiple industries.
About Camelo Communication
Camelo Communication is a Hispanic-owned, veteran-owned multicultural marketing agency specializing in strategic marketing for mission-driven organizations. The agency provides integrated services including strategic planning, brand development, multicultural marketing, digital marketing, public relations, media planning and buying, content development, and web development. Headquartered in Orlando, Florida with a Connecticut office, Camelo Communication has served clients across six industries for more than a decade. Learn more at camelocommunication.com.
About the Hispanic Chamber of Commerce of Metro Orlando
Founded in 1993 from the consolidation of the Latin Chamber of Commerce of Central Florida and the Puerto Rico Chamber of Commerce of Central Florida, the Hispanic Chamber of Commerce of Metro Orlando is dedicated to driving economic growth by strengthening Hispanic business in Central Florida. With more than 2,500 members, the Chamber serves as a bridge connecting people, ideas, and opportunities, and is recognized as one of the leading chambers in the state of Florida. Learn more at hispanicchamber.com.
"The Hispanic Chamber isn't just another membership organization. It represents the economic engine of Central Florida's future," said Wilson Camelo, President & CMO of Camelo Communication. "The Minority-Majority Market Is Already Here. Is Your Organization Ready?
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Wilson Camelo – April 2026
